Changes in the Markets: A Review of William Greider's One World, Ready or Not: The Manic Logic of Global Capitalization .
This undergraduate marketing paper examines the impact and importance of William Greider's "One World, Ready or Not: The Manic Logic of Global Capitalization". It focuses on the effect that globalization of the economy has upon marketing. It closely examines how marketing strategy and research is effected by a global economy. 7 pgs. Bibliography lists 2 sources.
